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Marketing is a Strategic Function

Today’s business environment calls for organisations with purpose, winning the hearts and minds of your customers, attracting and retaining top-quality talent and the achievement of a range of outcomes, of course health, safety and financial targets are an integral part of this. All of these areas are enhanced when a smart marketing mind has a seat at the table and can have input into designing, setting or endorsing the strategy

Posted in marketing, strategy, governance; Tagged strategy, diversity; Posted 8 years ago

Marketing Strategy - Start at the Start

We all know that 97% NZ businesses are SMEs and 25% fail within 3 years. Ouch. Did you also know that in most businesses, around 5% of the team know the strategy? There’s real power in a great, and understood, business and marketing strategy – not least, that you’ve got the best chance of achieving your growth targets when you plan how to do so.

Posted in marketing, strategy; Posted 8 years ago

Marketing South: Inspirations, Lessons and Anecdotes

June 14 2018 was a grey, cold winter’s day in Christchurch, perfect to be stuck inside fuelling the brain with new ideas, being reminded of old ones, and being inspired...

Posted in marketing; Tagged marketing, governance, marketing governance, marketing tips; Posted 8 years ago

Reputation Economy

When it comes to the reputation economy there are two key elements that seem to need more focus – personal branding, and networks.

Tagged reputation, brand, networking, networks; Posted 8 years ago

Strategy Shouldn't Be a Secret

Don't Make Your Strategy the Best Kept Secret

Tagged accountability, strategy, engagement, workforce, team, people power, colleagues; Posted 8 years ago

Communication

Communication is the backbone of all our professional and personal relationships and it's good to remember that often its not what we say, but how we say it, that most impacts how effectively we communicate.

Posted in people, communication; Tagged leadership, communication; Posted 8 years ago

A simple marketing model that works

A marketing framework or model that's designed to help answer the burning questions such as “we need to do some marketing, how do we?” or “where the hell do we start?”.

Tagged marketing, model, marketing model, humanistic business, MOSTIMO; Posted 8 years ago

Follow your own career path

“I am not a CEO at heart so I demoted myself to get back on the learning curve.” Dr Catherine Mohr

Tagged career, development, leadership, passion, authentic; Posted 8 years ago

Integrated Marketing

Your bottom line is better off when you have an integrated marketing mix

Posted in marketing; Tagged marketing, marketing mix, ROI, ROMI, bottom line, commercial impact of marketing; Posted 8 years ago

Marketing South

Inaugural Marketing South Conference - 14 June 2018, Christchurch.

Tagged marketing, conference, events, growth; Posted 8 years ago

10 Tips on Effective Delegation

By delegating effectively, you can hugely expand the amount of work that you can deliver.

Tagged delegation, effectiveness, empowerment, engagement; Posted 8 years ago

Leadership Roles in Change Management

Successful transformation is 70-90% leadership, and only 10-30% management (John Kotter). Here's a model that gives simple guidance on how to successfully lead change.

Tagged strategy, change, leadership, business; Posted 8 years ago

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