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This HBR acticle about why a GenX CEO hired a millenial to continue his own learning, is fantastic. He states "If I don’t find ways to stay relevant to today’s 20-somethings, I will become a dinosaur in five years, probably less.".
A few years ago, while weighing up options, I was asked a fantastic question "Is the juice, worth the squeeze?".
I'm super excited to announce a new partnership with some seriously talented people, who are globally connected with a wealth of knowhow. I'll be the Christchurch based Partner for StartMesh. Startmesh is a venture catalyst with a clear purpose is to accelerate the international growth of early stage startups with locally validated ideas. StartMesh was founded in 2014 by a group of successful entrepreneurs who have founded, funded and operated small and large companies in the global marketplace.
"Just 5% of employees surveyed understand what their company’s actual strategy is." says Jeroen De Flander.
Back in 2013, Google’s People Operations Group conducted a rigorous analysis deemed Project Aristotle to identify what underlying factors led to the most effective Google teams.
Persona mapping is a cornerstone of all good website development and content marketing, but if you’re only developing personas when you get to that stage, it is too late. You’ve already spent endless hours and dollars chasing customers who will never engage with your brand or service. Putting it bluntly, the scattered ‘mass market’ approach doesn’t cut it. If you don’t understand your target market, how the hell do you know how to reach them and how to connect with them, let alone sell your products to them? This needs to happen when you're first completing your lean canvas or business plan, it impacts your strategy immensely.
The last few months, being intentional has been top of mind. We sprint through our days trading sleep for more coffee and things can get so busy and overwhelming, and yet it's us that create this. We say 'yes' when maybe we should say 'no', or 'yes but on these conditions'. One spontaneous 'yes' can create momentum and lead to an amazing opportunity, but one 'yes' can also take us in directions we don't really want to go, and we can drop the ball in areas that really matter to us if we aren't intentional about what we say 'yes' to.
Forbes quotes a 2013 study by Towers Watson which surveyed 276 large and midsize organisations and found that only 25% of change management initiatives are successful over the long term.
There’s a few hours left before 2016 clicks in, and if you’re brave enough, here’s one last leadership challenge for 2015. It’s hard to say how long it will take, an hour, a day, all 110 days and 11 hours that remain of 2015 .. but it will be worth it.
Those words "Business has only two functions: marketing and innovation" - aren't mine, they belong to the business guru Peter Drucker, but they really resonate with me. Yet somehow in 2015, 'innovation' is the buzz word and is a favoured agenda item in Board room discussions, and 'marketing' is often seen as less important, more like a support function. More than once over the last few years, I have heard marketing referred to as "the Colouring-In Department".
© 2018