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This HBR acticle about why a GenX CEO hired a millenial to continue his own learning, is fantastic. He states "If I don’t find ways to stay relevant to today’s 20-somethings, I will become a dinosaur in five years, probably less.".
We all know that change is the only constant, and the pace of change seems to be increasing. The age-old change advice can work, such as these 10 principles, however I fundamentally disagree with the order of this. When it comes to the first steps in a change project, they should be:
Integrated marketing, multi-channel or 'omnimarketing' are terms that all mean the same thing, and in today's savvy-consumer age, need to be at the forefront of all marketing strategy and planning.
A few years ago, while weighing up options, I was asked a fantastic question "Is the juice, worth the squeeze?".
I'm super excited to announce a new partnership with some seriously talented people, who are globally connected with a wealth of knowhow. I'll be the Christchurch based Partner for StartMesh. Startmesh is a venture catalyst with a clear purpose is to accelerate the international growth of early stage startups with locally validated ideas. StartMesh was founded in 2014 by a group of successful entrepreneurs who have founded, funded and operated small and large companies in the global marketplace.
"Just 5% of employees surveyed understand what their company’s actual strategy is." says Jeroen De Flander.
Back in 2013, Google’s People Operations Group conducted a rigorous analysis deemed Project Aristotle to identify what underlying factors led to the most effective Google teams.
Every company needs Brand Architechure and yet it’s not a conversation often had early on when forming companies or launching the first products. The questions usually get asked and the conversation often starts when there’s an opportunity to acquire or sell a product line, or more products are being added but are a step to the left of the current product mix, or because there’s confusion.
Persona mapping is a cornerstone of all good website development and content marketing, but if you’re only developing personas when you get to that stage, it is too late. You’ve already spent endless hours and dollars chasing customers who will never engage with your brand or service. Putting it bluntly, the scattered ‘mass market’ approach doesn’t cut it. If you don’t understand your target market, how the hell do you know how to reach them and how to connect with them, let alone sell your products to them? This needs to happen when you're first completing your lean canvas or business plan, it impacts your strategy immensely.
The last few months, being intentional has been top of mind. We sprint through our days trading sleep for more coffee and things can get so busy and overwhelming, and yet it's us that create this. We say 'yes' when maybe we should say 'no', or 'yes but on these conditions'. One spontaneous 'yes' can create momentum and lead to an amazing opportunity, but one 'yes' can also take us in directions we don't really want to go, and we can drop the ball in areas that really matter to us if we aren't intentional about what we say 'yes' to.
© 2018